Switzerland Travel Centre unveils dynamic new brand identity

Wednesday, November 20, 2024

Switzerland Travel Centre, the premier provider of travel services to Switzerland, has launched a bold rebranding initiative to position itself for the future.

The transformation introduces a vibrant and contemporary logo, blending tradition with innovation, alongside a refreshed tagline and visual identity that reflect the company’s dynamic culture and commitment to Swiss excellence.

A Modern Look with Swiss Heritage

Developed in collaboration with Zurich-based creative agency MRB (Metzger Rottmann Bürge), the new logo reinvents the iconic Swiss identity.

Moving beyond the previous rigid square design, the updated emblem features a Swiss cross formed by overlapping gradients of yellow and pink, set against the traditional Swiss red.

Accompanied by modern typography, the logo embodies a youthful and approachable image.

Melanie Seiler-Gubser, Co-Head of Marketing and lead for the rebranding, highlighted the shift: “Our previous logo felt static and didn’t align with our vibrant corporate culture.

This rebranding reflects the diversity of Switzerland and the energy of our team while enhancing our connection with customers and the tourism industry.”

New Tagline: “Book. Travel. Enjoy.”

Switzerland Travel Centre’s new tagline succinctly captures the brand’s promise: effortless booking, seamless travel, and unforgettable experiences.

In tandem with the rebranding, the company has retired the “STC” abbreviation from official communications to strengthen global brand recognition.

CEO Michael Maeder explained the rationale: “As our customer base grows internationally, using our full brand name ensures clarity and strengthens our identity.

However, ’STC’ will remain a familiar term in internal discussions and industry exchanges.”

Upcoming Enhancements: A New Website

The rebranding initiative is set to culminate with the launch of a new website in the first quarter of 2025. This modern platform will showcase the refreshed brand identity and provide a streamlined, user-friendly experience with enhanced functionality.

Full implementation of the rebrand across all channels is expected by April 2025.

Switzerland Travel Centre’s revitalized identity underscores its commitment to evolving with the needs of modern travelers while staying rooted in its Swiss heritage, ensuring it remains the top choice for travel to Switzerland.

Tags: Switzerland Travel Centre, Swiss tourism, reb

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